The Three Objectives:
1. Objective 1: The Implement Objective: Consolidate a highly educated skills base and intelligentsia to advance the agenda of the ANC, through providing scientific and evidence-based mechanisms to implement the aims and objectives of the ANC across the whole of society.
2. Objective 2: The Serve & Defend Objective: Address the needs of professionals, fight against challenges facing professionals in the workplace, and deal with the slow pace of “qualitative and quantitative transformation” within corporate South Africa.
3. Objective 3: The Recruit Objective: Position the cosmopolitan outlook of professionals as leverage for recruiting all racial groups to the ANC and advancing the vision of a truly non-racial South Africa.